A Beginner’s Advantage – What Dean Holland Would Do If He Could Be a Beginner Again

A Beginner’s Advantage- What Dean Holland Would Do If He Could Be a Beginner Again

Good morning!

In October, I began to tell you what Dean had said he would do if he lost his business entirely and had to start with no reputation and no great budget. If he only had his knowledge, how would he begin again?

I wrote two posts: Your Time Is Now and Why Would Anyone Listen to Me? as part of a series of posts.

I had an atrocious migraine for a month and a half and never finished telling you. My apologies! I’m going to remedy that today.

I’m just going to jump right in!

Fail Forward Fast

One thing you must know about Dean to understand his strategy is that he believes in the value of failing.

What? You may ask.

We’ve been conditioned to think our mistakes and frustrations happen because we are failures. It’s easy to get stuck with this way of thinking.

In contrast, Dean embraces “the failures” along the way. Doing something new, we’re inevitably going to fail sometimes. The key is to learn from our mistakes and begin again as soon as possible.

Dean tells me, “Stop being afraid of a mistake… The faster you fail, the faster you’ll succeed.”

The image of falling forward fast and picking oneself up again, only to fail and pick oneself up over again, puts the image of a skipping stone in my mind.

There’s no failure in the stone hitting the water. The fall, or hitting the water, is actually needed for the stone to move further ahead.

We’ve got to learn how to do what we’re doing by making mistakes as we learn how to succeed.

It’s essential to embrace the idea of “Fail Forward Fast” or, if you prefer, the image of the skipping stone.

You can skip ahead quickly.

The goal is not to stop rather than never face a hiccup.

Action Plus Documentation Plus Attention

So, how would Dean succeed again? There are three general steps: Action, Documentation, and Attention.


You’ll need to do the work to follow your plan of action. This means you must be consistent, minimize distractions, and focus relentlessly in pursuit of doing what has to be done.

You have to believe in your plan and then achieve it. Belief comes first and then go for it daily.

Dean admits there will be luck along the way. For example, I was in the right place at the right time to use Dean’s new software, The Affiliate System, during the beta launch (more on that later).

But as to luck, and I like this, he said, “The harder I work, the luckier I get.”

Please don’t dismiss that as a trite statement; think about it. You need to do something to find the wins. 


As you act on your strategy, document everything as you progress.

This is where the beginner’s advantage comes into play. You can document your strategy as you learn how to work it. As you learn how to use various tools and how to operate the technology needed, report it, etc.,

Through the process, the traffic/audience you’re working hard to gain will begin to know, like, and trust you.

They’ll key into your journey because they’re interested in the journey itself and become fans as they root for you.

You’ll become a trusted guide because you’re doing what your audience wants to do themselves.

As a beginner just a few steps ahead, falling/failing forward fast, your audience can relate to you easily and feel a relationship with you more quickly than with someone making millions.


How do you get people’s attention?

People will come back if you’re documenting in a personable way, genuinely and honestly sharing your experiences.

The goal is to get them to consume your content. This is how you get them to know, like, and trust you. You wind up with a captive audience.

So what do you have to do to keep their attention?
Share new content.

This is the tricky part.

It’s natural to come to a point where you think, I’m done. I’ve done what I need to do in documenting. But, no.

Documenting is something that will always continue.

Why? You’ve got an audience that knows, likes, and trusts you. Meanwhile, you’re adding to that audience with your traffic strategy, so new people are always joining.

All of these people are interested in what you have to say. Don’t let them down by pausing in your content.

The big question: How does that make you money? When you make an offer, your group of fans will take a look. And trusting you, they’ll consider purchasing.

So, What Is the Plan For Action?

I’ll outline it here; there will be more on this in future posts.

  • Establish Your Owned Asset. Dean recommends a blog. You need something you own that you have control over. Social media platforms tend to disappear over time, so you don’t want the basis of your business to be something somebody else owns. This is where you’ll do your documentation.
  • Choose the primary platform that you’ll use for a traffic strategy. For example, I’ve been using Quora. I’m considering switching my main focus to YouTube. You could use a Facebook group, TikTok, etc. You’ll direct traffic to your owned asset. You’ll also be able to publish the content from your blog here.
  • Once established, you can choose secondary supportive platforms. For example, think of other social media platforms. You’ll be able to direct more traffic to your blog. You’ll also be able to publish snippets from your blog on these and widen your audience.

What Would Dean Do If He Started All Over?

He would publish a blog. His blog strategy would be to document his journey. He would pick a primary traffic strategy to direct traffic to his blog and be a secondary place to post his content. And lastly, he would choose platforms that complement his strategy to further direct traffic to his blog and post his content.

Can You Guess What I’m Doing? 

Yup, you guessed it! I’ve got a blog established. I’m in the process of changing my primary traffic strategy. Update: I’ve been focused on setting up the groundwork of the Affiliate System (a new software Dean has created to help people with the above process- I’ll share more on that later). I haven’t had time to work on my traffic strategy.

I get homework from Dean each week to set up the Affiliate System. Last week was a doozy! There was so much to do; I’m still working on it. I’m setting up my opt-in so you can become one of my accountability partners. I hope to have that up and running this week.

Then, I’ll run my primary traffic strategy to direct traffic to my blog and continue to publish content.

And, of course, I’ll follow Dean’s advice and set up some secondary supportive platforms to also direct traffic to my blog and publish excerpts from my blog.


What do you think of this strategy? Do you think it will work? Does it sound like too much work?

When I first looked into affiliate marketing, I didn’t come across such a detailed plan to follow.

I stumbled on the internet trying to understand affiliate marketing and how to go about it.

I’m grateful to have found a mentor in the trenches with me, showing me a plan to follow, and I’ll continue to share it with you.

The strategy listed above is a way to implement what Dean calls The Four Core Areas: getting traffic, capturing emails, following up with subscribers, and making offers. These are the four steps needed to make money in any business.

I’m going to give it a shot.




42 thoughts on “A Beginner’s Advantage – What Dean Holland Would Do If He Could Be a Beginner Again”

  1. Thank you, Nakina, for your thorough, complete description here! So glad you got rid of that migraine long enough to pump this out! (By the way, this is natural and an extremely effective solution for migraines: https://amzn.to/3OcWkK9).

    I love how you have laid out how Dean worked through things and how that paved the way for success in his online ventures. I’m excited to see how you faithfully applying those very same principles will do the same!

  2. Hi Nakina! I hope you kicked that migraine to the curb! Those are the worst…truly crippling!

    I am very interested to hear how you get on with YouTube. I hope you’ll share your process because I would like to eventually use YouTube as well for my own traffic strategy.


  3. I like the outline you used to get the information out. Easy to follow and understand from my viewpoint. You have clarity of the process! Looking forward to your next post!

  4. I like this idea of failing forward fast. So often it’s our fear of making mistakes that holds us back, but nobody is great at anything when they first start. When we get that, and we stop worrying about making mistakes, we can learn and improve. I think documenting your strategy and progress is a great idea.

  5. Hi Nakina,
    I love the concept of “fail forward fast!” It reminds me to give myself permission to figure things out, trial and error, and fail to learn! I am also considering YouTube as a traffic source; what is making you want to leave Quora? Would love to know more behind your reason for switching, maybe it will help me make a decision on my traffic strategy!

    1. Hi, Alison! My decision to change traffic strategies is health-related. I have a hard time thinking clearly due to migraines. Answering Quora questions can be difficult much of the time. I can’t connect with questions to answer, and writing paragraphs for answers is only sometimes possible. In my post about Alex Jeffreys’ advice, I mentioned a shift in strategy, where I went into more detail about why I think YouTube might be better for me. It’s just a hunch, but I hope it works out.

      I had a bit of clarity, and the contrast was so big I realized the headache was holding me back rather than just not trying hard enough.

  6. Thanks for the account and it sounds like you have a plan going forward. I think spending time getting the blog up and running is time well spent if this is going to be your primary traffic source. Would love o hear how you are getting on so looking forward to your next blog

    1. Thanks, Tony! Yes, I think I will concentrate a great deal on my blogging strategy. Then, I’ll add YouTube. Once I’ve quit my day job, I’ll be able to do more, but I think for now I need to concentrate on doing a couple of things well.

  7. Thank you for sharing. I believe documentation is a great strategy.

    Imagine showing people the results you are getting, and when people ask you how you get the results:

    Instead of giving them some vague answers like “I just followed this plan”, you can direct them to your blog that shows them all the steps you took to achieve the results.

    People will get more value, which makes them trust you more and more likely to purchase what you recommend.

    1. Good point, Alan!

      I like the idea of looking back at my blog when I’m much more experienced. I’ll be proud of what I’ve done, I’ll be able to show my progress along the way, and that emotional connection will be there, too!

      I think connecting with my frustrations and excitement will be fun when I’m much farther along and looking back.

  8. Nakina, really great post full of value and information. I think the key take away from me is when you said don’t pause your content i.e. don’t let your audience down. This is so important as once we’ve got an audience we have to keep them engaged with regular emails, information, videos, tools and techniques and all sort of things to bring as much value as we can to them. I can’t wait to see what you do next and carry on because you’re doing great.. thanks, Atif

    1. Thanks, Atif! I’m glad you found the content useful.
      As someone new to the field, I have difficulty comprehending I might let someone down by not posting.
      Many of our audience don’t make themselves known right away, so it’s not obvious that we have an audience at first.
      Thanks for the encouragement!

  9. Hi Nakina!
    I wish you continued success with your documentation and business. I feel this is a great way to invite people to follow your journey and possibly gain motivation to create an online business of their own.
    All the best!
    Milissa Neirotti

  10. Hi Nakina,
    Fail forward fast! I have to say, I love that little phrase so much!
    So many times, we could stop and have pity on ourselves when things get rough. I always thought that learning from my mistakes was a great way to go forward and to get me closer to my goals.
    Looking forward to your future blogs!

    1. Thanks for the encouragement, Marc!

      Yes, I can fall into the trap of feeling sorry for myself when I’m having difficulty. Tony let me know, ever so gently, that’s called sulking! LOL!

      I definitely want to see myself as failing forward fast rather than throwing a pity party.

      It’s good to laugh at me taking myself too seriously and moving onward and upward from there!

  11. Nakina, Great post. I believe we all should try starting over. It would be an opportunity to break old habits and be able to move forward faster, not making the same mistakes again.

    1. Hi, Lenny! I was reading a book recently that advocates starting new regularly rather than making small improvements based on the past. It was an interesting idea. I think the way we frame our goals can determine our success.

  12. Nakina, I like your blog layout and your posts. You’ve identified really important points to getting started in affiliate marketing, following your coach’s advice! I believe for that reason you will be successful!

  13. I truly hope your migraine has cleared and you continue to blog as what you have to say is important! I love your strategy and the concept of Failing Forward Fast is truly inspiring and important! Please keep documenting your progress!

  14. Nakina,

    One of the biggest things I had to learn about failure is that it was an event not who I am. I am not a failure. Failing at something is no more that a training tool that helps guide us on our path.

    John C Maxwell has a book called failing forward that helped me change my perspective on what failure is.

    Dean is correct the faster you fail the quicker you succeed.

    Enjoyed your post on what to do if you are just getting started.


    1. CJ, That’s a good point! I’m not a failure because I failed. It’s simply an event.

      I had a doctor who would tell me I was not my sickness; I just had a sickness. This was hard for me to accept because the sickness was dominating my life. My health problems still dictate the course of my day. I must always stop and manage it to keep going through the next few hours.

      I think this is why I feel so defeated all the time. Instead of seeing my challenges as little bumps in the road – just events- I see them as full stops of self-failure that take great effort to get over.

      So, the challenges are events rather than who I am… I will check out that book.

      I really appreciate the insight! Thanks, CJ!

  15. Well written post, Nakina. Love it.
    I like your style of writing.
    I used Quora before but was discouraged by the number of posts being generated by AI.
    I would suggest carrying on with Quora if it works for you and adding another platform like YouTube. Then slowly move the balance over, so they both will work for you rather than just abandon Quora. This way you will not let your audience down.
    Talk soon. Tom

    1. Thanks, Tom! I’ve considered continuing with Quora as a supplementary form of traffic because I’m still getting traffic that way. If I do, I will add it back into my day on those days I’m thinking clearly. I need to be not foggy-headed during the 9 AM hour 🙂 My only concern is that I only have a little time. I don’t want to spread myself too thin, so neither of my strategies is effective.

  16. Hi Nakina, wonderful comparison with falling forward fast 🙂 Although skipping stones is less painful for me to imagine. It’s always a great reminder to not be afraid of failing. So many of the greatest inventors embraced it!
    Your review of Dean’s restart was well done. Concise and clear…I actually understood some of it better so I’m going to refer back to your review to make sure I haven’t missed anything. Keep falling my friend!

  17. Sounds like a solid a solid plan and I don’t believe you can go wrong with Dean in your corneras long as you keep moving forward and stay consistent. Look forward to your next post.

    1. Yes, Jon! Keep moving forward consistently. Just don’t stop and focus on the right things. I’m embracing the idea that I’m not an expert. I’m learning. And that’s what I have to offer. It is something of value. The trick is remembering that when I’m falling forward! Lol!

  18. Hi Nakina,
    Great post! Being consistent is challenging when dealing with certain types of pain. Migraines make it almost impossible to focus or look at a screen long enough to write a post, I get them sometimes.

    I commend you for not giving up and doing what you can when you can! Looks like you’re on an amazing journey with a great mentor/program!

    Wish you great success and look forward to reading more of your posts!

  19. What a great message to take from you for taking action, “You need to do something to find the wins.”. All too often people get the impression no work has to be done to enjoy the fruits of an online income.

    And then you drive home the message that you can become a trusted guide because you’re doing what your audience want to do themselves.

    Then it sounds like – through your writing style you can be personable to captivate your audience.

    I think you have a mighty fine strategy and plan to follow and I hope you not only give it a shot – give it your best shot!
    Robert Klein recently posted…The ProcessMy Profile

  20. Nakina,
    I absolutely love the concept of failing fast—it’s in those moments of failure that we truly learn and grow. Your action plan is spot on, aiming for that owned asset, a primary platform for traffic, and a secondary platform. It’s a solid strategy! Can’t wait to cheer you on and follow along with your progress.

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