Applying the K. I. S. S. Principle to Affiliate Marketing

Applying the K. I. S. S. Principle to Affiliate Marketing

Hello! We’ve come to the end of another week!

I don’t know about you, but mine was a doozy!

I’ve been learning so much in creating my Facebook Lead Ad and not what you might suspect. I’ve been learning how to write an excellent automated welcome email sequence.

I look forward to sharing an outline of what to put in a welcome email sequence (day by day) soon.

But for today, I want to share how to keep affiliate marketing simple. You know the K. I. S. S. principle? Keep it simple, Sweetie?

Using the four core areas to formulate your business strategy, you can keep affiliate marketing simple.

Remember what they are? Traffic, Capturing Emails, Follow-up, and Making Offers.

What Are The Four Core Areas?

  • Traffic – Gathering a group of people, an audience, who will ultimately see your offers
  • Capturing Emails – Getting the emails of your audience
  • Follow-Up – Writing value-filled emails to your audience
  • Making Offers – Recommending products for purchase

How Do I Implement Them?

  • Traffic – I use Quora and will soon use Facebook Lead Ads to direct traffic to my blog, where my audience can get to know me.
  • Capturing Emails – You can sign up as an accountability partner on my blog. I offer another lead magnet on Quora and the side of my blog. I’ll soon get more emails through Facebook Lead Ads.
  • Follow-Up – I write emails to my audience when I publish my blog. I need to work up to doing this daily. Most of my efforts are currently going into my Facebook Lead Ads course. Once the ad runs, I’ll write value-filled emails sharing my experiences and what I’m learning daily.
  • Making Offers – Currently, I make offers passively through my lead magnets and The Iceberg Effect banner. Soon, I’ll be making offers through email as well.

What Might It Look Like For You?

  • Traffic – There are so many ways to get traffic: social media platforms, forums, paid ads such as Google and Facebook, etc. If you’d like help choosing the best platform, sign up for my emails and let me know. I’ll be glad to help!
  • Capturing Emails – You can easily do this by giving away a lead magnet. You can make one for free pretty quickly on Canva. Search Lead Magnet or Lead Magnet Ebook.
  • Follow-Up – Follow up with your audience even when you only have one subscriber. Remember, your subscribers don’t know they are few in the beginning. They’ve signed up for your help and advice. Please don’t be shy about helping them! I’ve been guilty of this; it is something I will remedy. You can, too!
  • Making Offers – I’ll be sharing what I’m learning about making offers through email soon. One tip I’ve learned is to send a value-packed email with a PS making an offer at the end. Your audience won’t always be ready to purchase, but you should always make an offer.


Anything you do in affiliate marketing will start or improve one of these four core skills.

Does simplifying by using this perspective help you? How do you use the four core areas?

Or maybe you disagree? What affiliate marketing activities do you think fall outside of the four core areas?

If you’d like to see how the four core areas work together to form a complete business system check out this video where Dean himself shares how he uses the four core areas in his business.

If you’d like me to help with one of the four core areas or formulating your strategy let me know in the comments or becoming one of my accountability partners. Once you’re on my list, we can correspond anytime. I’ll try my best to respond within 24 hours.

If you’d like help immediately, order Dean Holland’s book The Iceberg Effect. You get immediate access to the audiobook. Check out Chapter 5, where he goes into great detail about the four core areas.

Ciao for now,


34 thoughts on “Applying the K. I. S. S. Principle to Affiliate Marketing”

  1. Hello Nakina – Why do we try to make things so complicated? I think I should be doing so much more instead of doing just the basics and the things in front of me. Guilty as charged! This was such a great summary of the four core areas needed to be successful. If we just focus on these and the tasks to complete each of these, I truly believe affiliate marketers can be successful. Good luck in your progress with Facebook lead ads. Have a great week!

    1. Thanks, Ernie!
      I appreciate the well wishes! I’m learning how to do follow-up. It is more challenging than I realized it would be, but I know I’ll get a handle on it if I don’t give up 🙂

      Focusing on the basics is a fantastic way to move forward. What does Dean always say? Focus on doing the right things well, and you’ll make progress? I’m paraphrasing, I know. His exact words escape me at the moment!

      Well, here’s to focusing!
      Best wishes to you, Ernie!

  2. Wow! Many thanks for the valuable information. Knowing there is someone out there offering accountability and help is very reassuring. Also, drilling down, daily picking one of the four core areas and working on it gives me a great framework to make progress. Thanks again, Michael

    1. You’re welcome, Michael!
      I am definitely here to help.
      Knowing which area I’m working on gives me confidence I’m definitely making progress. I hope it helps you, too.
      Best of luck to you this week, Michael!

  3. Keeping it simple is a lost art, it seems. I’m glad you pointed out the fact when we complicate the process, we are more prone to quitting. At least, that’s been my experience! I thought it would be more difficult in springtime to do the work needing to be done. But it’s been raining so much, it hasn’t been. When it’s sunny, I take breaks and work in the garden.

    1. Oh, that sounds lovely, Kate!
      I look forward to seeing your garden on YouTube.
      It helps to keep the business simple. Or at least broken down into separate sections that work together. Otherwise, I’d go working on a tangent that’s not really important!
      I wonder what you grow in your garden. I’m looking forward to seeing it!

    2. Sarah goulding

      I have a very special talent for making things more complicated than what they need to be! I don’t know why I over think things and make life hard for myself!
      I also catch myself thinking ‘
      I must have done something wrong, it can’t be that easy’
      Thank you so much for your blog post, I found this week food for thought, much appreciated. Thank you so much.

      1. LOL! Sarah! I do that too!
        It can’t be that simple, can it?
        I’m actually doing that with my welcome email sequence. I’m struggling to find words for my emails, so I made an outline of what should go in each one. LOL! It’s so simple. Suddenly, I have too many words! I looked at my outline and was shocked at how simple it is. Why was I having so much trouble? I just had to shake my head. 🙂

  4. The four core areas are such a great way to structure affiliate marketing. They tell us everything we need to know, and help keep us focused. There’s a lot of different ways to do traffic, capture, follow-up, make offers – but that’s really all there is (or needs to be) to it. And if we’re missing one of those things, we’re not going to get the most out of it.

    1. Hey, Nathan!
      That’s right!
      If we’re missing one of the four core areas, it won’t work out, will it? I forgot to mention that.
      When I get overwhelmed when learning to do a small task, I take comfort in the fact that there are only four things to learn overall. Surely, I can handle that! 🙂
      Have a great week, Nathan!

  5. Well done, Nakina. I like how you focus on the basics and you explain it so well. Keeping it simple, as you say. I always enjoy your posts. I am a bit behind and look forward to applying what you said to grow my business. Thank you for the tips and advice. You always give me good ideas.
    Jordan Clouse recently posted…How Do I Start?My Profile

    1. You’re welcome, Jordan!
      Thank you for your encouragement!

      I told my husband I was behind today, and he told me I couldn’t be behind. I’ve got my own business. Who am I comparing myself to? He made a good point!

      There’s no need to feel behind. Let’s take the pressure off this week and work at our own pace. That way, we’ll feel more free to make progress.

      To our own pace, and have a great week!

  6. Hello Nakina,
    Thank you for emphasizing the four core areas that form the basis of affiliate marketing. This helps us refocus on what is truly needed to succeed. Thank you for sharing, and I wish you all the best in your journey.

  7. Nakina. Great reminder that we overthink and overcomplicate what we do especially as a beginner in Affiliate Marketing business. keeping it simple and real is what we need to do and you have shared those instructions very well ! keep up the great work!
    David Roper recently posted…Following Instructions… 🧐My Profile

    1. Thanks, David!
      Overthinking is so easy to do, especially when learning to do something!
      I find myself needing to refocus on what’s important again and again so I don’t get lost in the weeds.
      Have a great week, David!

  8. I really enjoy your blog posts, Nakina. They are so informative and personal, as you compose your writings directly to the reader. Great job explaining the four core areas. Bravo, girl!!!!

  9. KISS. I love the switch, heard it is used mostly the other way but prefer alternatives.

    Yes, it is an important message. Keep it simple!

    particularly as you link it to the four core areas.

    I am learning all I can about email marketing before moving on to FB leads to make sure I can follow up with my audience.

    Thank you also for the reminder: To follow up even if you have one subscriber!
    Eleanor Hope recently posted…The Power of TransformationMy Profile

    1. Hi, Eleanor!
      We are on the same step, then! We’re each learning to write follow-ups, particularly for FB lead ads follow-ups! Cool!

      Best of luck to you! I know you’ll do great!

  10. Love the application of the K.I.S.S. principle to affiliate marketing! It’s a breath of fresh air to remember that simplicity often leads to success. This approach not only makes the process less overwhelming but likely more effective too.

    I am one that never seems to take the easy route, overthinking and overcomplicating, so thanks for this valuable advice!”

    1. You’re welcome, Tony!
      It’s so easy to overcomplicate affiliate marketing by trying to do too much. I keep remembering Dean’s journey. He directed people to his blog and made offers to help people. That’s all I need to do.
      Here’s to keeping it simple!

  11. Here’s to keeping it simple. When you break it down to the basics, the four core areas are a reminder that in principle affiliate marketing should be approached with simplicity in mind. The way you explained the four core areas is to be commended. I am keen to learn more about FB Lead Ads so I’ll be keeping a close eye on what you’re up to. I can’t wait to see how you get on!

  12. Hi Nakina,
    When I first read your description of the KISS principle, I was going to send you a note letting you know that the last S was for… well did I laugh when I really read why you were changing it and how it was so appropriate!
    Wishing you all the best and continued success! (Thank you again for your kind wishes).

  13. Hi Nakina: I agree with you on the kiss principle to keep it simple sweetie etc. That is a great thing to share and remind us. We all need to keep it simple and not confuse things especially for those of us that is trying to build our affiliate business. Thanks for the reminder and stay in touch.

    1. Hi, Jesse!
      Oh, yes! This principle is especially important when starting. It’s so easy to see what I will do in the future. I’ll be on YouTube and TikTok, have a Facebook group, etc. But, whoa! I can’t start there. LOL!

      We’ve got to begin at the beginning. As long as we start with each of the four core areas, we can begin to succeed even in the beginning.

      And as we perfect what we’re doing, we can build on each area one piece at a time.

      Thanks for the comment!
      See you soon.

  14. Hi Nakina,

    What an insightful post! I love how you’ve broken down the complexities of affiliate marketing into the four core areas—Traffic, Capturing Emails, Follow-Up, and Making Offers. It really simplifies the process and makes it more approachable, especially for those just starting out.

    Your method of using Quora and Facebook Lead Ads to drive traffic is a great strategy, and I’m excited to hear more about your experiences with Facebook Lead Ads. The emphasis on creating an excellent automated welcome email sequence is spot on—first impressions are crucial, and a well-crafted sequence can set the tone for a great relationship with your subscribers.

    The tips you shared for each core area are practical and actionable. I particularly liked the idea of always making an offer in your emails, even if it’s just a PS. It’s a subtle but effective way to keep your audience engaged and aware of the value you offer.

    I’m looking forward to your upcoming posts on writing value-filled emails and your experiences with making offers through email. Your advice is always helpful and down-to-earth, making it easy to follow and implement.

    Thanks for sharing your knowledge and keeping us motivated!

    Ciao for now,

    Steve Moore recently posted…Understanding Your Customer.  The Keystone of Effective Email MarketingMy Profile

    1. Hi, Steve!
      So glad you enjoyed the post!

      I am looking forward to sharing the post about writing the starting email sequence. I’m still piecing it together, so I’m looking forward to learning what I am learning, if that makes sense!

      It’s still in process. Lol! I’m so glad to share what I’m learning and what helps me.


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