Creating Video on YouTube – Part One

Creating Video on YouTube – Part One

Good morning! A few unexpected things happened this week to disrupt my work schedule.

So, this week’s blog about YouTube is short and sweet. Yet it’s packed with what I found to be a bit surprising and valuable training from one of my trainers, Sophie Sion Byde.

Niche Down, Narrow Down

The first step is to decide what your channel will be about and who it will help.

With YouTube, you always have to be focused on the viewer. So, don’t decide what you want to do and do it.

First, find out if people want what you want to do.

You can do this using the YouTube search bar and paying attention to the predictive text. The topics suggested are what people search for.

You can also use TubeBuddy or VidIq to find out what people are looking for. These browser extensions delve deeper into what people are searching for, and the sites have videos about how to use their tools.

Sophie said there’s no need to purchase these initially, though you will probably invest in one later for help with SEO. In the beginning, it is okay to use the free version.

Using these, choose a channel topic.

If you use the Beginner’s Advantage method of documenting everything you’re learning and doing on YouTube, the YouTube algorithm will not know what your channel is about. The more topics, the more confused the YouTube algorithm gets. It doesn’t know who to show the channel to, so it doesn’t show it to anyone.

This confusion would make it very hard for your channel to grow.

So, narrow your channel topic by discovering what people want to know about.

Be Yourself

When you’re making videos, don’t pretend you’re further ahead than you are.

As a beginner you’ll appeal to beginners. So, use where you’re at to your advantage.

Don’t be afraid that your first videos are awful. Look at the beginning videos of any big channel.

If they haven’t been deleted, you’ll see their first videos are not up to the standard the channel has today. Everyone begins at the beginning and learns as they continue.

What to Talk About

You’ll want to introduce yourself in your first video. Begin the video by telling viewers how you will help them and your purpose, then tell them about yourself.

Keep people engaged with high-quality content.

Use a hook to capture their attention in the video at the beginning. Don’t talk about what you’ll talk about and who you are; dive in! Tell people what to expect, and then do it!

Keep your energy high. Cut the moments where you hesitate. Be clear about what you want to share.

Talk about the tools you’re using.

Talk about what you’ve learned.

People will start to ask you questions in the comments. You can answer their questions in the following videos you make.

Don’t be afraid of making a lot of the same content. Different people watch at other times.

YouTube does not have an ideal video length. Your video should be as long as you need it to be and as short as possible. Thoroughly address the question your video answers, and do no more.

Most importantly, be selfless on YouTube. Focus on what the viewer will learn from you. They will get to like you, but they tune in to YouTube for an answer to a question. Make that answer simple.

Also, remember the niche you’ve chosen and stay within it so the YouTube algorithm doesn’t get confused.

Conclusion

What surprises you about this training?

I was surprised that I needed to choose a more specific topic than sharing my experience making money online.

I’m going to get advice about the niche I choose. I’ll let you know what it is next week when I go over how to fill in the description of your YouTube video. This is important for SEO and getting people to watch more videos.

Ciao for now,

Nakina