I Wrote My Welcome Email Sequence!
Hi, Friends! My health has been acting up, and I have taken a long break. I actually had to resign my day job.
I am glad to be back online. Onward and upward!
So here is the long-promised sketch of what to include in a welcome sequence email. I decided to leave it as notes rather than paragraphs because I thought it would be most helpful this way.
Preface
These are notes I got from my trainer Sophie. She offers a special class on Facebook Lead Ads and I was lucky enough to get in on it.
She emphasizes that the welcome email sequence is not a sales pitch. Instead, imagine you are sitting with a friend over coffee. Just chat about what has helped you and what you think might help him/her. Imagine this person as you write.
I imagined myself a year ago. I remembered where I was when I first started and how little I knew, and I went from there. I remembered how excited and hopeful I was at the prospect of actually making money online outside of a customer service job and tried to encourage her.
Immediate Email #1
subject line: Keep it straightforward: here’s the lead magnet you signed up for. Do not evoke curiosity with the first email subject line. You want it to be obvious.
Provide the lead magnet. Welcome them to your list and let them know what to expect from you email-wise in the future. Will you be emailing them daily/weekly?
Make them curious, and look forward to opening the next email. You can give them the title of your next email so they can be on the lookout for it.
The first impression is so very important. Keep it short and to the point. The focus is simply delivering the lead magnet.
Remind them they can unsubscribe if they want to. This will help prevent Spam complaints.
Email 2
Introduce yourself and tell your subscribers how you can help them.
Email 3
Tell a bit about your story and how the offer you are offering helped you.
Email 4
Refer to a specific idea in the book (or feature of what you’re offering) and how it will help them. If offering a book, refer to what chapter they can look at to read more on this topic.
Email 5
Ideally, share some value in this email. I think people need not be pitched too much in too many emails in a row.
Send them a free video in this email that teaches something and helps them with something or give an idea that will be helpful.
If appropriate, you could offer your product in the P.S. But don’t be too, sales-y.
Email 6
Offer your main offer again.
In the PS: maybe add something personal here? For me, it was something like: I still remember when I got my copy of the book in the mail – and then I added some detail of what I did, or how I felt, and/or how it helped me- and added the link to click. Again, if you’re not offering a book, relate it back to your experience with the item.
Email 7
State : Let’s answer common questions here.
List a few reasons some may say no to the offer and address those concerns.
Email 8
I’d make this one the last one that really pitches the book.
PS: Here, I would add something about the next email, such as:
If you want to grab this special offer, click here; if not, make sure you look out for my next email, which will be all about [tell them something about the email, make sure it will help them].
Emails nine and on
Ideas for the following emails:
- Tell a story behind your product or its creator.
- Take any of your blog topics, write a little about them, and then link them to the blog. You could do the same with a YouTube channel, etc.
- Explain affiliate marketing and why it’s such a great business model—if you can, emphasize why it’s great for you in particular. For example, I’m struggling with a health issue. I can add that the reader might not have a health issue but be battling other difficulties and how the same advantages of affiliate marketing apply to them.
- Talk about your first wins, how you got them, and how they can get them, too. Always remember that you do have wins; none are too small to share.
How Many Emails Should There Be?
There is no concrete answer to this. It is good to have at least one solid week. I’m working on my second. If my health takes a turn, I go on vacation, or I just take a break, I want to be sure the new subscribers are cared for for two weeks.
I’m not going to do more than that. After the two weeks, the subscribers will go into my general email sequence and get my spontaneous emails. I aim to write at least three a week to stay in touch.
Important Bonus Tip
Sophie swears by adding a P.S. to every email. She says people often scan an email, but the P.S. catches the eye, and people will read that. So, always add one.
P.S.
Sophie also strongly suggested I should only send one offer per email. Why? If people have to decide what to choose, they may not make a choice.
For example, if you offer a kid a choice between 3 drinks, they’ll go, “Aahhhhhhhh…” thinking about it. But if you ask if he wants milk, he’ll say yes or no.
Make it that simple.
Feel free to put the link in the email more than once, but limit the offer to one option.
Conclusion
I hope you find this helpful.
I really struggled writing my welcome email sequence. I think it’s because it felt too much like I was trying to get someone to buy something. It seemed artificial and forced.
Once I embraced the idea that I’m just sharing what worked for me and what might help my new friend, it was much easier.
I don’t think my sequence is perfect. I expect to touch it up quite a bit when I get a better feel for the experience, but I feel it’s a good start.
How does your email sequence differ?
What would you suggest adding to mine?
So glad to be back! If you’d like to get my weekly emails, please sign up to be my accountability partner by clicking the top right green banner! I’d love to meet you!
You’ll get two free videos from Dean. One explains the death of traditional affiliate marketing and affiliate marketing as it stands today. You’ll also get his blueprint for beginning your own affiliate marketing business.
Not to mention, you’ll see how I used the notes from this post to flush out my own email sequence.
If you’re curious about the book I keep mentioning, click here to find out more about the book that gave me the confidence I could do affiliate marketing myself!
Ciao for now,
Nakina
Hi Nakina – Congratulations on completing this very important task! It’s actually more than just a task, it is the key step to getting in front of your audience and offering value. This post has value in itself as you have offered the reader (me) a reminder of what is needed for a successful sequence. Your mentor, Sophie, is an expert in the field and taking her advice is good for all of us! Thank you for the steps that you provided in this post. They are good resource for us in this business to review. Have a wonderful day and a wonderful week!
Hi, Ernie! I’m glad you find value in the reminder. You know it all, having been in Sophie’s class with me! It was fabulous, wasn’t it?
Thanks Nakina for some great ideas on what to write about in emails and how often you are going to send them out. I hope to get started soon on making videos on YouTube and TikTok. I cannot afford to pay for Facebook lead ads at the moment so I will have to do organic traffic strategies.
Look after yourself and I hope you feel better soon.
Hi, Regina!
Good luck with your video strategies! I’m actually using the same email sequence (with some tweaks) for my organic strategy as well. I just modify the sections where I give the link to the lead magnets. Hope that helps! I’m excited to see your future videos!
Nakina
I was looking forward to this post. You mentioned it in Sophie’s coffee group. I will study your strategy and complete my own email sequence in the next few days. Thanks for sharing!
You are so welcome, Kate! Glad I can help 🙂
I had so much trouble getting started. To begin with, I just had to sort of make a game out of all the rough drafts I did. I know you concentrate a lot on the idea of “play” in your YouTube videos. That really helped me in writing my sequence.
Nakina
Thank you for sharing such valuable insights and practical steps on creating an effective welcome email sequence! It’s great to see you back online, and your transparency about your struggles and solutions is incredibly refreshing and helpful. It is such an amazing accomplishment to have completed the welcome email series. I am so excited for you! I just finished my first 8 emails! Looking forward to seeing how your email sequence evolves and any further tips you share in the future. Here’s to ongoing success and continuous improvement! 🚀
Thank you for the warm welcome and understanding, Alison! And congratulations on your own email sequence! It’s such a confidence boost to have that done! It’s so nice to get some of the beginning stages out of the way. I’ve reached the stage where more of my business is automated and it feels great! I’ll be sure to share how I get on with the next half.
Here’s to us!
Nakina
Hi Nakina,
Congrats on finishing your welcome email sequence! It’s a big step in connecting with your audience and offering them value. Your approach of treating it like a friendly chat over coffee is great, it makes the whole experience more personal and engaging.
Sophie’s advice about keeping it straightforward and adding a P.S. is great advice. It really helps in keeping the reader engaged and focused.
Thanks for sharing your insights and tips. I’m sure many will find them helpful in crafting their own email sequences.
Looking forward to seeing how your journey unfolds!
Meredith
Meredith Moore recently posted…Optimizing Your Welcome Email Sequence: Strategies for Lasting Impressions
Thank you for the warm Congrats, Meredith!
I see you’ve been working on the same thing 🙂 Your blog post this week is fabulous!
I’m glad to be on the journey with you!
Nakina
I’m really sorry to hear about your health, but it’s awesome to see you back and pushing forward. Your breakdown of the welcome email sequence is super helpful and clear—definitely going to bookmark this for future reference! It’s great how you’ve made it feel like a friendly chat over coffee. Thanks for sharing Sophie’s tips, especially the P.S. trick—I never realized how effective that can be. Keep up the amazing work, and take care of yourself!
Hi, Sarah! Thank you so much for your caring thoughts 🙂
I’m glad you found the post like a friendly chat – that’s what I’m striving for! You are welcome, especially for the P.S. trick! I’m just starting to use it, and I really think it will make a difference.
Best of luck to you!
Nakina
Awesome post, Nakina. Again, much value, as my Shiba would say. I love how you break it down so easily. Your progress inspires and motivates me to be better. I will definitely be incorporating this to make myself better.
Hi, Jordan!
I’m glad you found the post so helpful. I hesitated to have an automated welcome sequence. For so long, I just did the occasional spontaneous broadcast. I hope this helps people jump into the challenge a little easier.
Cheers to you!
Nakina
Nakina I have been looking forward to this post since you mentioned it, I really got a lot out of it. I liked the way you laid it out and made it seem so nonintimidating. The hard work and effort you have taken to complete this over the last few weeks is showing up in the way you have put this together. Keep up the Great Work!
Ken McGarvey recently posted…Unleash The Noob Frenzy: Dominate Affiliate Marketing
Hey, Ken!
I am so glad you found this helpful! I know we’re both at the same stage, so it means a lot that you can use this 🙂 Now for the next half of the challenge – emails 8-15!
Cheers to our ongoing success!
Nakina
Hi Nakina,
Such a great post – on an even more important sequence for us here!
I can never thank Sophie, Glenn and of course Dean enough for the patience, support and guidance they provide.
Sophie seems to not only want to continue teaching us the right things to do but will also take the time to review where we’re at and give us some much needed help in making our emails even better.
Can’t wait to read your next entry! All the best!
Thanks, Marc!
They are a great group of trainers, aren’t they? I never expected so much help on each individual email. Sophie went above and beyond. I can’t thank her enough!
Here’s to our success!
Nakina
Nakina,
Such a great post! Not sure where to start but your willingness to share these detailed notes from Sophie was filled with golden nuggets so it is much appreciated.
Firstly, congratulations on making such significant strides in your business! Tackling a welcome email sequence is indeed challenging but with your methodical approach and perseverance, you’ve made it through.
Sharing your personal journey and how your offer has helped to make your communication relatable and authentic.
I loved the advice Sophie had on adding a P.S. to every email, it is a fantastic tip.
I’ve used it once or twice in a post just because it felt right – it was not a well-thought-out strategy but now I will remember it as a well-crafted P.S. can capture attention and reinforce your message.
Your openness to feedback and continuous improvement is powerful and authentic.
You are a great role model for others and for me (as this is my next step in the process)
I think from this post many people will want your guidance and support.
I look forward to seeing how your email strategy evolves.
Keep up the great work!!!
Oh, Eleanor! Thank you so much! I am so glad to be of help 🙂
Anything I can do to help others not go through what I went through looking at blank pages. LOL!
Your comment is so encouraging and I really appreciate it.
I’m really enjoying watching your journey as well.
Best of weeks to you!
Nakina
I’m so sorry to hear about your ill-health but I’m so glad to see you back in the saddle and hopefully feeling much better. I found your appraisal of the email sequence invaluable; I haven’t started one yet. I have subscribed to be your accountability partner that I may see your sequence first hand and get some ideas on building my own. Well done!
Fantastic, Andy! I’m so encouraged. Glad to be of help. I hope you get some ideas from my emails. Best of luck to you! By the way, it does get easier. Today, I did my first draft of the second half of my email sequence. I think it took about 45 minutes and it just flowed. I didn’t expect it to get easier so quickly. So, I hope that encourages you, too!
Cheers!
Nakina
Hi Nakina,
Thanks for sharing this post it has some very useful details I want to use!
I had some help with my FB lead ad, but didn’t get around to getting feedback with the actual email sequence. I noticed you and some others have had help with this. I feel like it’s a good time for it now since my ad account is suspended and the ad is not currently running. I have a 40-50 percent open rate but only a 5-10% click rate, so I’m sure I can use the help! The way you’ve laid out the details of each email will allow me to check mine before sending it in for mentor feedback 🙂 Thanks!
Denny
You are welcome, Denny! I’m so glad you found this useful.
Certainly, I encourage you to ask for help. It is invaluable! If you have access to Ask Us Anything, they’ve been very helpful. I will ask for input with the second half of mine, too. It sounds like you are on the right track with your open rate. 40-50% is awesome!
Nakina